Dragonland Brings Top Global DJs and Artists for 
One Night Dance and One Night Pop
to Hong Kong

The passion for Pop Music has been strong since its inception. With millions of fans all over the world, Pop Music Culture has been a driving force in the music industry for decades, and has been mature in Hong Kong for many years. But in Hong Kong, it is still very rare to have four full performances outdoors, especially featuring some of the biggest international pop stars.

At the same time, Electronic Dance Music (EDM) continues to evolve as a mainstream trend and its influence only grows stronger. EDM festivals are wildly popular – giving people a chance to catch up with old friends, meet new people and celebrate great music together. They’re especially big in Europe and America, where people are highly educated in dance music culture, and Asian countries are the new target markets of many well-developed EDM festivals. Most recently, Japan, Korea and Singapore have hosted EDM festivals – a sign that EDM is trending across Asia.

Dragonland Music Festival (Dragonland) will be the first outdoor concert in Hong Kong to combine both music genres – EDM and Pop – plus a full concert by Leon Lai, a Hong Kong favourite. Dragonland is bringing the Electronic Dance and Pop Music culture to Hong Kong in a unique, 3-day festival, and in the process, creating a unique image for Hong Kong to differentiate itself from other music festivals across the world.

Dragonland begins with a story based on the 4 Essential Elements – Fire, Water, Air and Earth – which represent 4 Tribes. The concept of tribes symbolizes people from different countries and cultural backgrounds, and these 4 tribes unite everyone at the festival. That’s the ultimate aim of Dragonland: to unite people through music surrounded by the beauty of Victoria and the skyscrapers of Hong Kong.

Dragonland為香港帶來全球頂級DJ和流行歌手
首次戶外同台演出

歐美流行音樂在香港一直受大眾歡迎，並極具影響力，從電子舞曲音樂（EDM）到各種類型的流行音樂均有不少擁躉。雖然這類音樂已流行多年，但於本地鮮有大型戶外Music Festiavl邀請到國際巨星作同台演出。

EDM在近幾年發展澎湃，迅速成為全球新興的主流音樂，每年有不同的EDM Music Festival如Tomorrowland丶 Ultra 丶Summer Sonic 等在世界各地舉辦。 EDM在歐洲國家和美國早已開始流行。而Dragonland Music Festival 2017第一站將會把EDM 的文化熱潮帶到香港這個石屎森林當中。

Dragonland Music Festival (Dragonland) 是首個在香港的戶外演出場地把歐美流行音樂及EDM結合在一起的音樂盛事，而這個為期三日的Music Festiavl第一日將會是首個大型露天丶無座位丶全站立黎明個人演唱會。第二天是6位世界前100位DJ 而第三天有國際知名歌手4個獨立演唱會在一天內，就要為香港年青人帶來一份歐美大型音樂的體驗。

Dragonland 的背後理念源於四個基本元素 － Fire, Water, Air, and Earth，它們各自代表了四個遠古時代部族。這四個遠古時代部族代表了來自不同國家、擁有不同背景的人。Dragonland 希望在維多利亞港和摩天大樓之間， 將所有熱愛音樂的人團結在這一片能量當中。